How Coretigo Achieved 131% Increase in Organic Conversions

The SEO team began by running multiple audits on CoreTigo’s website. We started with a multi-faceted technical audit to uncover the most pressing issues, which can only be fixed with “behind the scenes” tactics.

The next step was to analyze website content, run a competitive analysis, and identify key areas for improvement. Finally, we reviewed the website’s authority level and backlink profile to identify the starting point for the authority improvement tactics.

Content Strategy Implementation

After conducting thorough keyword research, the SEO team created a comprehensive 1-year content strategy to target the core keywords. The strategy included evergreen content that addressed the pain points of CoreTigo’s target audience.

In close collaboration with CoreTigo’s product experts, Angora Media created blog posts and glossary content that met both SEO needs and educated the target audience. The strategy was enhanced and revamped throughout the year to accommodate the ever-changing market, Google algorithms, and the emerging AI influence.

Technical SEO

Technical SEO strategy included optimizing the website from the backend. This involved:

• Crawlability and Indexability Issues: Identified and resolved issues with robots.txt files, XML sitemaps, and crawl errors to ensure search engines could properly index the website.
• Structured Data: Enhanced structured data markup (e.g., FAQ schema, article schema) to improve rich snippet visibility and click-through rates on SERPs.
• Internal Linking Optimization: Restructured internal linking to improve site architecture, distribute link equity, and enhance user navigation.
• Broken Links and Redirects: Identified and fixed broken links, implemented 301 redirects for outdated URLs, and ensured a clean redirect chain.
• International SEO Optimization: Provided data insights for primary markets and recommended the addition of German-language pages. Supplied targeted keywords and technical SEO instructions to ensure proper optimization for multilingual search visibility.
• Hreflang Tag Implementation: Added and optimized hreflang tags to improve international SEO, ensuring search engines correctly serve the appropriate language versions of the website to users.
• Image Optimization: Compressed and optimized images to reduce page load times while maintaining quality, and added descriptive alt text for better accessibility and SEO.
• XML Sitemap Optimization: Assisted with updating and submitting a comprehensive XML sitemap to Google Search Console to ensure proper indexing.
• Analytics and Tracking: Audited and configured Google Analytics and Google Tag Manager to ensure accurate tracking of user behavior, conversions, and traffic sources.

The team was constantly tracking implemented changes to identify successful tactics and areas for improvement.

Backlink Building

Properly structured backlink building is one of the most successful strategies for improving website rankings and authority. The Angora SEO team assisted with finding relevant websites to publish guest posts and helped create evergreen content for backlink purposes.

The strategy helped strengthen the website’s authority in the relevant industrial automation niche and allowed the CoreTigo website to rank for core keywords.