{"id":22659,"date":"2021-12-05T12:37:17","date_gmt":"2021-12-05T12:37:17","guid":{"rendered":"https:\/\/www.angoramedia.com\/?p=22659"},"modified":"2023-08-19T20:56:23","modified_gmt":"2023-08-19T20:56:23","slug":"what-we-are-reading-nov-2021","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/what-we-are-reading-nov-2021","title":{"rendered":"AHREFs Hacks, Organic CTR Study, the latest Google Update and More…"},"content":{"rendered":"

Happy last month of Q4 everyone! The team here at Angora are always reading, sharing, learning and trying to up our game; closely following industry updates, picking up new tricks, and learning things that we read and test.<\/p>\n

Over the last few weeks of November we came across some really interesting articles and social media threads that we shared internally and decided to share with the world; so welcome to the first of our \u201cWhat We\u2019re Reading\u201d<\/i> series. We hope you enjoy and learn something new!<\/p>\n

12 non-obvious SEO use cases of ahrefs (twitter thread)<\/a><\/h2>\n


\n\"Tweet <\/a><\/p>\n

\u00a0 \u00a0 \u00a0 See the full twitter thread here<\/a><\/p>\n

Our thoughts: <\/b>Jake shares some awesome ahrefs use cases here. They are quick and super actionable! Something we love here in Angora. The use cases cover a broad spectrum from analyzing websites that are for sale to creating better, data-driven content briefs.<\/p>\n

* Found and shared by Mark Ginsberg, Director of International SEO & PPC<\/i><\/p>\n

The Largest Organic CTR Study Ever Published!<\/a><\/h2>\n


\n\"\" <\/a><\/p>\n

Link to original linkedin post<\/a>\u00a0 –\u00a0 Link to full article and case study download<\/a><\/p>\n

Our thoughts: <\/b>This research is super interesting and gives some valuable insights when it comes to SEO. It looks like CTRs are higher at the top of page 2 than the bottom of page 1, which can be quite surprising even for SEO veterans like us!<\/p>\n

*\u00a0Found and shared by Kyle Place, International SEO Account Manager<\/i><\/p>\n

PPC in 5 minutes or less<\/a><\/h2>\n


\n\"Nathan <\/a><\/p>\n

Link to original Linkedin pulse article<\/a><\/p>\n

Our thoughts: <\/b>Nathan does a really good job explaining the basics of PPC.\u00a0 If you\u2019re a business owner who wants to get into the paid media world, then this is a good starting point. I still think it\u2019s better to let professional marketers handle it or at least guide you through the process – Google can be really strict sometimes.<\/p>\n

*Found and shared by Shira Teller, International PPC Account Manager<\/i><\/p>\n

The ‘November 2021’ Google Core Update<\/a><\/h2>\n


\n\"seroundtable.com <\/a><\/p>\n

Link to full article on seroundtable.com<\/a><\/p>\n

Our thoughts pre update: We had to brace ourselves as well for the November Google update. We can\u2019t tell what it will do to our SEO customers in terms of results, yet our experience shows updates either help or don\u2019t change anything.<\/p>\n

What we do know is that Google is increasing its efforts to get rid of spam, affiliates, and poor quality pages and doing more to understand brands and entities. Companies with ambiguous names, for instance, should benefit from a smarter algorithm. Since Google likes to mix up the results, it\u2019s important to be aware that if one or two sides had top positions, Google might find other high quality pages and make the former\u2019s position drop. This also means that it\u2019s important to keep all pages with new and strong content, especially in a competitive market.<\/p>\n

* Found and shared by Kyle Place, International SEO Account Manager<\/i><\/p>\n

7 best link-building services for SEO performance<\/a><\/h2>\n


\n\"\" <\/a><\/p>\n

link to full article on searchengineland.com<\/a><\/p>\n

Our thoughts: We found this article extremely important because link building is an inherent part of SEO work. Links are just like votes, Google scans them and discovers new pages across the internet, measuring the reliability of the website. Just like the phrase “tell me who your friends are, and I will tell you who you are” – Google judges your website according to the sites linking to it. It’s a gentle mix of quantity and quality, so when you’re link building, it’s important to use the right sources, and this article explains how to do it properly.<\/p>\n

* Found and shared by Guy Sternfeld, <\/i>International SEO Account Manager<\/i><\/p>\n

What Can We Learn From All Of This?<\/h3>\n

The world of SEO and PPC is hard ongoing work that doesn\u2019t give a day of rest, yet it is extremely rewarding at the same time. The challenges are endless; new keyword searches are constantly generated as trends come and go, new information is advertised every second, new websites are constantly being created and despite all of that, Google\u2019s core updates can threaten to rock the boat.<\/p>\n

Nevertheless, at Angora we thoroughly enjoy jumping into deep waters and bringing our experience and skills to the test, so that our customers and clients can benefit from our wealth of knowledge and experience.<\/p>\n

We hope you enjoyed the first article of ‘What We’re Reading’<\/i>, feel free to leave your thoughts and comments below and get ready for the second article coming shortly!<\/p>\n","protected":false},"excerpt":{"rendered":"

Happy last month of Q4 everyone! The team here at Angora are always reading, sharing, learning and trying to up our game; closely following industry updates, picking up new tricks, and learning things that we read and test. Over the last few weeks of November we came across some really interesting articles and social media […]<\/p>\n","protected":false},"author":8,"featured_media":22660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"yoast_head":"\nAHREFs Hacks, Organic CTR Study, Google Updates & More...<\/title>\n<meta name=\"description\" content=\"Every month we share the best articles and social posts that we've been reading and sharing internally here at Angora. 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