{"id":22659,"date":"2021-12-05T12:37:17","date_gmt":"2021-12-05T12:37:17","guid":{"rendered":"https:\/\/www.angoramedia.com\/?p=22659"},"modified":"2023-08-19T20:56:23","modified_gmt":"2023-08-19T20:56:23","slug":"what-we-are-reading-nov-2021","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/what-we-are-reading-nov-2021","title":{"rendered":"AHREFs Hacks, Organic CTR Study, the latest Google Update and More…"},"content":{"rendered":"
Happy last month of Q4 everyone! The team here at Angora are always reading, sharing, learning and trying to up our game; closely following industry updates, picking up new tricks, and learning things that we read and test.<\/p>\n
Over the last few weeks of November we came across some really interesting articles and social media threads that we shared internally and decided to share with the world; so welcome to the first of our \u201cWhat We\u2019re Reading\u201d<\/i> series. We hope you enjoy and learn something new!<\/p>\n \u00a0 \u00a0 \u00a0 See the full twitter thread here<\/a><\/p>\n Our thoughts: <\/b>Jake shares some awesome ahrefs use cases here. They are quick and super actionable! Something we love here in Angora. The use cases cover a broad spectrum from analyzing websites that are for sale to creating better, data-driven content briefs.<\/p>\n * Found and shared by Mark Ginsberg, Director of International SEO & PPC<\/i><\/p>\n Link to original linkedin post<\/a>\u00a0 –\u00a0 Link to full article and case study download<\/a><\/p>\n Our thoughts: <\/b>This research is super interesting and gives some valuable insights when it comes to SEO. It looks like CTRs are higher at the top of page 2 than the bottom of page 1, which can be quite surprising even for SEO veterans like us!<\/p>\n *\u00a0Found and shared by Kyle Place, International SEO Account Manager<\/i><\/p>\n Link to original Linkedin pulse article<\/a><\/p>\n Our thoughts: <\/b>Nathan does a really good job explaining the basics of PPC.\u00a0 If you\u2019re a business owner who wants to get into the paid media world, then this is a good starting point. I still think it\u2019s better to let professional marketers handle it or at least guide you through the process – Google can be really strict sometimes.<\/p>\n *Found and shared by Shira Teller, International PPC Account Manager<\/i><\/p>\n Link to full article on seroundtable.com<\/a><\/p>\n Our thoughts pre update: We had to brace ourselves as well for the November Google update. We can\u2019t tell what it will do to our SEO customers in terms of results, yet our experience shows updates either help or don\u2019t change anything.<\/p>\n What we do know is that Google is increasing its efforts to get rid of spam, affiliates, and poor quality pages and doing more to understand brands and entities. Companies with ambiguous names, for instance, should benefit from a smarter algorithm. Since Google likes to mix up the results, it\u2019s important to be aware that if one or two sides had top positions, Google might find other high quality pages and make the former\u2019s position drop. This also means that it\u2019s important to keep all pages with new and strong content, especially in a competitive market.<\/p>\n * Found and shared by Kyle Place, International SEO Account Manager<\/i><\/p>\n12 non-obvious SEO use cases of ahrefs (twitter thread)<\/a><\/h2>\n
\n <\/a><\/p>\nThe Largest Organic CTR Study Ever Published!<\/a><\/h2>\n
\n <\/a><\/p>\nPPC in 5 minutes or less<\/a><\/h2>\n
\n <\/a><\/p>\nThe ‘November 2021’ Google Core Update<\/a><\/h2>\n
\n <\/a><\/p>\n7 best link-building services for SEO performance<\/a><\/h2>\n