{"id":29534,"date":"2013-01-07T13:28:16","date_gmt":"2013-01-07T13:28:16","guid":{"rendered":"http:\/\/3doordigital.com\/?p=2844"},"modified":"2013-01-07T13:28:16","modified_gmt":"2013-01-07T13:28:16","slug":"121-tips-from-smx-israel-2013","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/121-tips-from-smx-israel-2013","title":{"rendered":"121 tips from #SMX Israel 2013"},"content":{"rendered":"
As well as the tips below, both Marc Levy and Alex Moss talked at SMX Israel. You can view their slides and read their full transcript: SMX Israel 2013 slides<\/a>.<\/em><\/p>\n 3 Door Digital attended another year of SMX Israel and would like to thank Barry Shwartz<\/a>\u00a0and everyone else involved in the organisation of the event.\u00a0As always there was a great variety of subjects and speakers, for those of you unable to make it, here are our 100+ top tips from the day:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Speakers: Amir Yarkoni,\u00a0Yehoshua Coren<\/a> <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n We do not recommend you use any of the following black hat SEO tactics.<\/p>\n <\/p>\n If you need assistance with your Digital Marketing we may be able to help. Feel free to contact us<\/a> or read more about our SEO services<\/a>\u00a0and conversion rate optimisation<\/a> offerings.<\/p>\n","protected":false},"excerpt":{"rendered":" As well as the tips below, both Marc Levy and Alex Moss talked at SMX Israel. You can view their slides and read their full transcript: SMX Israel 2013 slides. 3 Door Digital attended another year of SMX Israel and would like to thank Barry Shwartz\u00a0and everyone else involved in the organisation of the event.\u00a0As […]<\/p>\n","protected":false},"author":10,"featured_media":18313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"yoast_head":"\nKeyword Research & Content Development<\/h2>\n
Speakers: Marty Weintraub<\/a>, Mark Ginsberg<\/a> & Julia Logan\u00a0<\/a><\/h3>\n
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Link Building After Penguin<\/h2>\n
Speakers: Aaron Friedman<\/a>, Marc Levy<\/a> & Jim Boykin\u00a0<\/a><\/h3>\n
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Paid Search Fundamentals<\/h2>\n
Speakers: Dan Perach<\/a>, Menucha Zimmerman and Adam Tal<\/a><\/h3>\n
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Surviving Panda, Penguin & The Zoo<\/h2>\n
Speakers: Eli Feldblum<\/a>, Uri Breitman<\/a> and Jim Boykin<\/a><\/h3>\n
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Advanced PPC Tips<\/h2>\n
Speakers:\u00a0Dan Perach<\/a>,Yehoshua Coren<\/a> & Thomas Bindl<\/a><\/h3>\n
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Web Analytics<\/h2>\n
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5 Minutes With John Mueller<\/a><\/h2>\n
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\nA:<\/strong> The exact match update was primarily targeting low quality domains. If the site is good, with good content then it shouldn\u2019t suffer from this update. The number of dashes in a URL does not affect rankings.<\/li>\n
\nA:<\/strong> It will just not be assigned and will not affect rankings<\/li>\n
\nA:<\/strong> Avoid hidden text as since it is hidden (users can\u2019t see it) Google could see this a misleading the users. Hidden text will generally not be ranked and could lead to penalties<\/li>\n
\nA:<\/strong> Google will try and index it in one URL but since there is a lot of content on the page then Google might find it difficult to assess what the page should be ranking for. Multiple H1 tags are not an issues and the new HTML5 tags are being treated as normal HTML<\/li>\n
\nA:<\/strong> If you have a local top level domain or you set the GEO targeting in Google Webmaster Tools then local hosting isn\u2019t an issue from Google’s perspective. From a usability perspective latency could be an issue depending on the time it take the site to load, so take that into consideration.<\/li>\n
\nA:<\/strong> It helps Google build a connection between a local business and website using Google Places and it can feel more secure from a user perspective but if you don\u2019t have a physical address or don\u2019t want to use one then that is totally fine and it will not affect rankings.<\/li>\n
\nA:<\/strong> It might look misleading to Google a bit like hiding content. Focus on creating a natural feeling website that is very strong with good content.<\/li>\n
\nA:<\/strong> It should not cause an issue as Google treats this as boilerplate content which is fine. Google will see this a duplicate content but this is not necessarily bad. Just don\u2019t try changing the content slightly from page to page as that will cause confusion, leave it as a block of text on every page and Google will figure it out.<\/li>\n<\/ol>\nMobile SEO Techniques<\/h2>\n
Speakers: Ariel Hochstadt, Paul Vesely<\/a>\u00a0& Barry Schwartz<\/a><\/h3>\n
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Conversion Optimisation<\/h2>\n
Speakers: Gab Goldenberg<\/a>, Amir Yarkoni & Roi Ben Ami<\/a><\/h3>\n
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Hebrew SEO<\/h2>\n
Speakers: Uri Breitman<\/a>, Lior Eldan<\/a> & Yaniv Navot<\/a><\/h3>\n
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Internationalization SEO<\/h2>\n
Speakers: Ariel Hochstadt, Jason Lax<\/a> & Kalman Labovitz<\/a><\/h3>\n
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Future of SEO & Search<\/h2>\n
Speakers: Gil Reich<\/a>, Roi Sorezki<\/a>, Jim Boykin<\/a><\/h3>\n
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Facebook & Social Ads<\/h2>\n
Speakers: Ophir Cohen<\/a>, Adam Tal<\/a>, Marty Weintraub<\/a> & David Mark<\/a><\/h3>\n
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Pagination & Canonicalisation<\/h2>\n
Speakers: Bonnie Stefanick<\/a>, Menachem Rosenbaum<\/a> & Kalman Labovitz<\/a><\/h3>\n
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Q&A With John Mueller<\/a> of Google<\/h2>\n
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\nA:<\/strong> Try to find out why your site has been de-indexed and then do all you can to get it re-indexed. Submit a re-inclusion request detailing what changes you made in order to get re-indexed<\/li>\n
\nA:<\/strong> No. There is no direct correlation between the two<\/li>\n
\nA:<\/strong> No. This should not make a difference<\/li>\n
\nA:<\/strong> Blocked URLs within the robots.txt file such as JavaScript files etc.<\/li>\n
\nA:<\/strong> If there is a chance you have received an algorithmic penalty such as Penguin, then yes there is a good chance you may need to use the disavow tool alongside your link clean up efforts.<\/li>\n
\nA:<\/strong> Be careful if it is spammy or \u201cbad\u201d either moderate them or block them all together.<\/li>\n<\/ol>\nAggressive SEO<\/h2>\n
Speakers: Ziv Dascalu<\/a>, Ari Nahmani<\/a>, Tal Prihar<\/a>, Sagi Kahalany<\/h3>\n
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