Non-verbal search on Google is not a new concept. Features like Multi-Search already exist, allowing users to capture and search. Recently, Google announced the integration of artificial intelligence, which has gained significant traction in the search world, even in this tool.<\/p>\n
This time, Google announced an upgrade \u2013 “Circle To Search,” built on the Multisearch’s search infrastructure.<\/p>\n
What does it practically mean?<\/p>\n
A feature available to all Android users, allowing them to circle different elements on the screen they want to search, including text, images, and videos. The trigger to activate the search is up to the user, not limited to circling \u2013 you can also use a click, a swipe, or highlighting. The new function arises from the understanding that today, almost all the information we use daily can be found on our mobile devices. However, the current search process, involving switching between various apps and text-based searches, can be cumbersome.<\/p>\n
Google chose to demonstrate the utility of the feature through a scenario in a fashion influencer’s video. In that example, the influencer might not tag the brand of the featured clothing. Until now, if we wanted to find and purchase those specific clothes, we couldn’t do so easily. But now, this option will be much simpler. With the new search technology, you can circle any relevant item and get immediate search results, including links for purchase and similar products. The search will work in any supported app, including social networks like YouTube and TikTok. After the search, the user seamlessly continues where they left off.<\/p>\n