{"id":30731,"date":"2024-03-03T08:27:34","date_gmt":"2024-03-03T08:27:34","guid":{"rendered":"https:\/\/www.angoramedia.com\/?p=30731"},"modified":"2024-03-03T08:29:47","modified_gmt":"2024-03-03T08:29:47","slug":"gemini-performance-max","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/gemini-performance-max","title":{"rendered":"Smarter Campaigns: Google Introduces Integration between Gemini and Performance Max"},"content":{"rendered":"
For those unfamiliar, a Performance Max<\/a> campaign is Google Ads’ automated campaign based on AI capabilities to maximize campaign performance<\/a>. The tool’s capabilities are also evident in machine learning (ML), with the goal of creating ads that convert as much as possible. Utilizing automations assists advertisers in reaching broad audiences across a variety of Google platforms\u2014including Google Search, YouTube, Gmail, Maps app, and Google Discover. However, alongside the immense potential, creating campaigns in Performance Max has required advertisers considerable time and investment. This is precisely where the new Gemini model comes into play, changing the game rules.<\/p>\n While Google’s artificial intelligence model, Gemini, conquers the world, Google expands its use to Performance Max by improving and automatically creating campaign assets. The improvements manifest in several ways:<\/p>\n Gemini’s capabilities will assist advertisers in managing Performance Max campaigns in several ways:<\/p>\n In summary, the integration between Gemini and Performance Max is significant for digital marketers and is expected to help create more efficient and smarter campaigns than ever before.<\/p>\nGemini: The Key to Smart Campaign Management in Performance Max at Lightning Speed<\/h2>\n
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Time savings, performance improvement, and personalized campaigns<\/h2>\n
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