{"id":30783,"date":"2024-03-06T11:58:35","date_gmt":"2024-03-06T11:58:35","guid":{"rendered":"https:\/\/www.angoramedia.com\/?p=30783"},"modified":"2024-03-06T11:58:35","modified_gmt":"2024-03-06T11:58:35","slug":"google-gen-ai-rewrite-content","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/google-gen-ai-rewrite-content","title":{"rendered":"Google is Testing New AI Tool for Content Rewrite: How Will it Impact Publishers?"},"content":{"rendered":"

What exactly is Google’s latest tool? Essentially, it’s a tool capable of efficiently generating newsworthy content based on existing sources on the web (authoritative reporting sources such as news websites). The articles, as far as we know, are generated by an index of news and information reports published by organizations, news agencies, and government websites.<\/p>\n

The program, still in beta stages, allows publishers to create a wide variety of automated content, including news articles, newsletters, and even marketing campaigns, all entirely automated. This new tool may change the future of digital journalism, and it has piqued considerable interest (but also concerns and anger) among publisher communities. It might surprise our avid followers, considering that just two years ago, Google expressed concerns about AI-generated content. But it seems that today the situation is different, with the global trend already understood by all of us, and even Google understands where we are heading in giant strides.<\/p>\n

More Details on the Program<\/h2>\n

According to leaked program terms<\/a>, participants in Google’s beta program are required to use the new tool to generate and publish three articles a day, a weekly newsletter, and a monthly marketing campaign. To do this, they are asked to first input relevant sources. The tool uses these sources to write articles in a news-style format and even categorizes the news based on how factual it is – content that closely resembles the source is labeled as such, but it is also written in a less original style. Participants in the program are asked to check the accuracy of the articles, but they are not required to disclose that the articles were written using AI technology. In exchange for participating in the experiment, publishers receive a relatively high monthly salary – and of course, free content to use as they wish.<\/p>\n

Potential Impacts on the Future of Marketing<\/h2>\n

The new technology could lead to significant changes in all content worlds, here are some of the possible impacts:<\/p>\n