{"id":30874,"date":"2024-03-31T09:12:18","date_gmt":"2024-03-31T09:12:18","guid":{"rendered":"https:\/\/www.angoramedia.com\/?p=30874"},"modified":"2024-03-31T09:12:18","modified_gmt":"2024-03-31T09:12:18","slug":"study-google-sge-impact-brands","status":"publish","type":"post","link":"https:\/\/www.angoramedia.com\/blog\/study-google-sge-impact-brands","title":{"rendered":"New Study Reveals: SGE Threatens 90% of Google&#8217;s Top Searches"},"content":{"rendered":"<p>Google&#8217;s advanced artificial intelligence technology has been in operation for over a year, and it seems like it&#8217;s here to stay. This raises serious concerns among business owners and marketers worldwide\u2014and rightfully so. However, as with any major change, it&#8217;s survival of the fittest\u2014meaning those who don&#8217;t adapt to the new environment may find themselves at risk. This is becoming increasingly apparent.<\/p>\n<p>The <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">integration of SGE into search results<\/a> in a seamless manner, potentially replacing traditional organic results with AI-generated answers, poses significant challenges. Keyword strategies won&#8217;t work the same way as before, requiring creative tactics and advanced <a href=\"https:\/\/www.angoramedia.com\/blog\/seo-strategies\">SEO strategies<\/a> to stand out in Google searches.<\/p>\n<h2>Key Findings from the Study and Future Implications<\/h2>\n<p>Here are the most noteworthy findings from the <a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\" target=\"_blank\" rel=\"noopener\">study<\/a>:<\/p>\n<ul>\n<li>SGE provided an answer for 91.4% of all search queries across 15 different domains. This represents an increase from the <a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-googles-search-generative-experience-on-rankings\" target=\"_blank\" rel=\"noopener\">previous study<\/a> conducted in January, where the figure was 86.8%. In other words, only 8.6% of keywords did not trigger an AI-generated response.<\/li>\n<li>The sectors with the lowest response rates were YMYL (Your Money Your Life). For instance, responses were provided for only 71% of searches in the financial sector and 52% in the insurance sector.<\/li>\n<li>The Quora website, known for its question-and-answer format, appeared among the top 20 domains mentioned within SGE, excluding automotive and YMYL categories.<\/li>\n<li>On average, each SGE response contained 10.75 links after clicking &#8220;Read more.&#8221;<\/li>\n<li>62% of all links appearing in the research were not from the top 10 leading domains on the search results page.<\/li>\n<\/ul>\n<figure id=\"attachment_30875\" aria-describedby=\"caption-attachment-30875\" style=\"width: 794px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-30875 size-full\" src=\"https:\/\/www.angoramedia.com\/wp-content\/uploads\/2024\/03\/sge2.webp\" alt=\"Precentage of all keywords with SGE\" width=\"794\" height=\"504\" srcset=\"https:\/\/www.angoramedia.com\/wp-content\/uploads\/2024\/03\/sge2.webp 794w, https:\/\/www.angoramedia.com\/wp-content\/uploads\/2024\/03\/sge2-300x190.webp 300w, https:\/\/www.angoramedia.com\/wp-content\/uploads\/2024\/03\/sge2-768x487.webp 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><figcaption id=\"caption-attachment-30875\" class=\"wp-caption-text\">Source: Authoritas<\/figcaption><\/figure>\n<h2>Rise of Question-and-Answer Based Content<\/h2>\n<p>One significant finding is the prominence of the Quora website within SGE. This suggests a potential increase in forums or websites that provide articles based on user questions and answers\u2014similar to those searched for on Google or other forums.<\/p>\n<p>Another insight from the study is that content creation on Google may shift away from a focus on keywords and towards language used in <a href=\"https:\/\/www.angoramedia.com\/services\/social-media\">social media<\/a>. In other words, creating engaging content that resonates with the target audience&#8217;s interests and needs may become more crucial. Ultimately, producing high-quality content will lead to more referrals to your website.<\/p>\n<h2>Anticipated Launch of SGE<\/h2>\n<p>It&#8217;s worth noting that while SGE may have seemed like a distant futuristic concept in the past, that perception has changed. Just recently, Google announced plans to expose SGE to users who have not yet joined <a href=\"https:\/\/search.google\/features\/search-labs\/\">Search Labs<\/a>, signaling a significant step towards reaching a broader audience. It&#8217;s worth keeping an eye on these developments.<\/p>\n<p><em><strong>Source:<\/strong> <a href=\"https:\/\/www.askpavel.co.il\/blog\/study-google-sge-impact-brands-39034\" target=\"_blank\" rel=\"noopener\">AskPavel<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study examined the landscape and found that over 90% of Google search queries are answered by the advanced artificial intelligence engine, SGE. Who stands to gain from this, and who will be impacted?<\/p>\n","protected":false},"author":22,"featured_media":30876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Study Reveals: SGE Threatens 90% of Google&#039;s Top Searches | Angora Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.angoramedia.com\/blog\/study-google-sge-impact-brands\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study Reveals: SGE Threatens 90% of Google&#039;s Top Searches | Angora Media\" \/>\n<meta property=\"og:description\" content=\"A recent study examined the landscape and found that over 90% of Google search queries are answered by the advanced artificial intelligence engine, SGE. 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