Google is Testing New AI Tool for Content Rewrite: How Will it Impact Publishers?

Omer Leibenzon
Google compensates independent and small publishers in exchange for experimenting with an AI-based tool designed for writing original content based on existing news content, utilizing machine learning and natural language processing technology.
Google Gen AI Content Tool

What exactly is Google’s latest tool? Essentially, it’s a tool capable of efficiently generating newsworthy content based on existing sources on the web (authoritative reporting sources such as news websites). The articles, as far as we know, are generated by an index of news and information reports published by organizations, news agencies, and government websites.

The program, still in beta stages, allows publishers to create a wide variety of automated content, including news articles, newsletters, and even marketing campaigns, all entirely automated. This new tool may change the future of digital journalism, and it has piqued considerable interest (but also concerns and anger) among publisher communities. It might surprise our avid followers, considering that just two years ago, Google expressed concerns about AI-generated content. But it seems that today the situation is different, with the global trend already understood by all of us, and even Google understands where we are heading in giant strides.

More Details on the Program

According to leaked program terms, participants in Google’s beta program are required to use the new tool to generate and publish three articles a day, a weekly newsletter, and a monthly marketing campaign. To do this, they are asked to first input relevant sources. The tool uses these sources to write articles in a news-style format and even categorizes the news based on how factual it is – content that closely resembles the source is labeled as such, but it is also written in a less original style. Participants in the program are asked to check the accuracy of the articles, but they are not required to disclose that the articles were written using AI technology. In exchange for participating in the experiment, publishers receive a relatively high monthly salary – and of course, free content to use as they wish.

Potential Impacts on the Future of Marketing

The new technology could lead to significant changes in all content worlds, here are some of the possible impacts:

  • Time-saving: Automatic content creation is expected to save time and resources for content creators, enabling them to write several times more content in one month.
  • Reliance on extensive sources: The new tool can scan vast amounts of data and generate rich content from them, from different perspectives.
  • Easy adaptation to Google: The new content is expected to adapt to Google’s search engine requirements, allowing for organic content creation.
  • Democratization of the online news world: The new tool provides opportunities for small agents and publishers with limited resources. Thus, it is possible to narrow the gap between small news players and giant companies.

Not everything looks bright: Concerns about “fake news” and data theft

Reviews from users regarding the new tool mainly focus on concerns about the spread of false information. Other claims raise the possibility of creating mediocre content that does not constitute real innovation. Large news sites are of course concerned about the possibility of a decrease in traffic, which may sway to smaller sites. It is important that marketers and publishers are aware of these concerns and act responsibly and transparently. They must ensure that the information created is reliable and accurate, and not skip the editing stage done by human factors, and include comprehensive fact-checking.

In conclusion, When the new tool is released, it is expected to open new doors in the marketing world, but it poses many ethical challenges – which are best addressed seriously.

Source: AskPavel

Omer Leibenzon

Omer, a content writer with a youthful entrepreneurial spirit, finds particular joy in playing and composing music. Tasks demanding creativity consistently ignite his enthusiasm. He's drawn to creative individuals. Following the establishment of one of Israel's largest personal development communities, Omer pivoted his primary focus to his second passion: content writing. Over the past five years, he has honed his skills and expertise in content writing and marketing strategy.

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