Recently, Google announced a significant update to its Search Partner Network, in which it will remove the option to opt out of displaying ads on this network. After a report by Adalytics, Google temporarily allowed Performance Max users to opt out of using the Search Partner Network until March 1st. Now that this option has been removed, Google will provide advertisers with unprecedented insights and control over ad placements on the Search Partner Network.
What is the Search Partner Network?
The Search Partner Network consists of websites and apps that have partnered with Google to display ads. The network includes key Google properties such as YouTube and Google Discover.
When you advertise on the Search Network, your ads may appear alongside search results, in other Google services like Google Maps, Google Shopping, Google Images, and on websites in Google’s partner network. The Search Network is part of the “Google Network” – all the internet pages and apps where ads can appear.
Key changes include:
- Removal of opt-out option: Advertisers will no longer be able to opt out of displaying ads on the Search Partner Network.
- Greater control: Google will provide advertisers with new options to control ad placements on the Search Partner Network.
- Customized lists: Advertisers will be able to add specific sites to a blacklist or whitelist, allowing precise control over where ads are displayed.
- Categories: Advertisers will be able to choose to display ads only in specific categories of websites.
- Keyword targeting: Advertisers will be able to define specific keywords for which ads will be displayed on the Search Partner Network.
- Improved insights: Google will provide advertisers with new data on the performance of ads on the Search Partner Network.
- Click-through rates (CTR): Advertisers will be able to see click-through rates for ads displayed on the Search Partner Network, compared to other platforms.
- Conversions: Advertisers will be able to see how many conversions were achieved as a result of ads displayed on the Search Partner Network.
Higher control over displayed content
The new update gives advertisers much greater control over ad placements on the Search Partner Network, allowing them to ensure that ads are shown to the most relevant audience. As a result, you can expect to see improvements in campaign performance and a higher return on investment (ROI).
Advertisers using the Search Partner Network should explore the new options for controlling ad placements and determine how they can improve campaign performance. Additionally, it’s important to monitor the new data that Google provides on the performance of ads on the Search Partner Network.
The new update to the Search Partner Network is a significant step forward for both Google and advertisers alike. With this move, Google has announced granting advertisers much greater control over ad placements and improved insights into performance, which could lead to significant improvements in campaign performance.
Source: AskPavel
