Advertising is going through a major transition. The old-fashioned advertising techniques are being replaced by the new and innovative ones. This is a good thing because it means that advertisers are getting smarter and more creative with their campaigns.
The future of livestreaming ads for example, will be one of the most popular digital advertising techniques in the near future. Live streaming ads can reach an audience that is much larger than traditional TV campaigns, and they can be easily targeted as well.
Streaming platforms are the new frontier for advertising. Brands can use them to reach a more engaged audience and deliver their message in a more interactive way.
Streaming platforms provide brands with unique ways to reach consumers, such as through live-streams or pre-recorded content. These platforms offer advertisers the opportunity to create custom content that is tailored towards their target demographic and delivered in an environment where they have full control over what is being said. For example, when Nike streamed its 2018 World Cup ad on Twitter, they had full control over what was being said and how it was presented – this saved them from having to pay any of the TV networks who would have charged them up to $2 million dollars per 30 second slot (Nike).
What is Over-The-Top (OTT) streaming and how it works?
Over-The-Top (OTT) streaming is the delivery of online video content via the internet without requiring a cable or satellite TV subscription. OTT streaming services are often cheaper, more flexible and more wide-ranging than TV subscriptions.
Some people claim that streaming is the new marketing weapon
Live streaming is a marketing technique that is becoming more and more popular. It has the power to engage with your audience on a personal level and can be used for different purposes.
There are many ways to use live streaming as a marketing tool, but the most popular one is Facebook Live. There are many benefits to using Facebook Live such as the ability to get instant feedback from your audience, the ability to create exclusivity for your content by not releasing it anywhere else and being able to interact with people in real time.
If you’re considering using Facebook Live as a marketing tool, it’s important to determine how much time you want dedicated to the live stream and what types of content you want to produce. It might be beneficial for you, for example, to create a Facebook Live stream twice a day that lasts one hour so that people who miss the live stream can catch up on the previous day’s highlights.
According to eMarketer, by 2023, we forecast 163.4 million live video viewers in the US.
3 case studies of brands using streaming ads
There are many cases out there that show the significant impact that streaming ads can have. Here are some examples:
The first case study is about the streaming ads for the movie “A Quiet Place”. The movie had a budget of $17 million and made $334 million in the box office.
The second case study is about Sprite’s campaign with Drake. Sprite has been using Drake as a brand ambassador since 2016 and they have been collaborating on campaigns that have been viewed by millions of people online.
The third case study is about Pepsi’s collaboration with Cardi B for their “Live for Now Moments Anthem” campaign. This was Pepsi’s first ever live stream ad, which was done to promote their new product release and it generated 1 billion views in 4 days
Why Millennials Love Streaming Platforms More Than Other Generations
Millennials are more likely to use livestreaming than any other generation. They are also more likely to watch TV than any other generation. Millennials are the most technologically savvy and they like to experience things in the moment.
The streaming platforms provide a unique way for millennials to do this, as they can interact with their favorite celebrities and stars in real time. They get to feel like they are a part of the event, even if they are not there physically.
Here are some facts related to the usage of streaming services by millennials:
- The average age of a millennial is 28 years old.
- Millennials are twice as likely to watch TV than any other generation.
- Millennials are more likely to use livestreaming than any other generation.
- They are also more likely to watch YouTube videos than any other generation.
Millennials are the most technologically savvy and they like to experience things in the moment. Streaming platforms provide a unique way for millennials to do this, as they can interact with their favorite celebrities
The Future of Smart Tech Advertising and Content-Driven Brands
The future of smart tech advertising and its effects on society will continue to shape the way we consume content. With new technology, advertisers will be able to incorporate live streaming ads into their TV campaigns, creating a more personal experience for potential customers. The impact this has on society is that people are becoming less trusting of media and advertisement, which is considered a shift away from traditional marketing strategies.