This new tool provides statistical data on the most popular search topics on the platform in real-time. Thus, content creators can easily identify trending topics and create content tailored to audience demands.
Data over Gut Feeling
TikTok announces a new search-based feature for data analysis. This new feature holds great potential for marketers. While we previously relied mainly on gut feelings when searching for hot trends on TikTok, now we can do so based on clear data. All this can be done quickly, easily, and without requiring any special technical knowledge. With the search data provided by TikTok within the platform itself, marketers can develop a well-thought-out digital marketing strategy that will lead to significant exposure and engagement from users. You can also utilize the Creator Marketplace for creators, which integrates AI capabilities according to your personal needs.
The use of the new feature is exceptionally straightforward, which is its great advantage. To display the latest search data, simply type the phrase “Creator Search Insights” into the search bar. That’s it. If this feels a bit cumbersome, rest assured—soon, a direct button for the feature will be added to the creator tools.
How Can Marketers Utilize the Data?
The data you’ll find will provide you with information on topics that users often search for. You can use the data in several ways:
- Identifying General Trends: With a simple search, you can identify general areas of interest that are currently popular, such as tourism, science, or sports.
- Tailoring Content to Target Audience: Another option is to run a search in the “For You” section and receive information on popular content relevant to your specific field.
- Bridging Gaps: The new tool will also expose you to content with significant gaps between supply and demand—topics that receive many searches on the platform but have a limited number of videos on the subject. Using such an approach will help you create unique content and gain an advantage over your competitors.
Increase your exposure on TikTok
Creating content perceived as popular in searches has a dual advantage: your content will be marked as high-value content in TikTok’s Creator Rewards program, leading to even greater exposure in the algorithm. The new tool joins a series of updates announced on the platform, such as expanding the subscription program to creators outside of live broadcasting and emphasizing longer, higher-quality videos. These recent changes are welcomed by TikTok users and provide an opportunity not to be missed. The tool is now available in selected regions but may expand to additional countries soon.
