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Organic Leads
Organic Traffic
Search Impressions
Tech
50
US
B2B
2019
The story begins when Aporia, a leading AI control platform, approached Angora Media in March 2023 with a clear mission: conquer the competitive world of SEO and secure top rankings for their core keywords. Like many ambitious startups, Aporia possessed a powerful product offering, but its online presence wasn’t reflecting its true value.
Here’s where the challenge arose:
These hurdles presented a significant obstacle to Aporia’s online visibility and lead generation. Partnering with Angora Media’s SEO expertise became crucial in overcoming these challenges and propelling Aporia’s digital presence forward.
Understanding Aporia’s challenges was just the first step. To conquer the competitive landscape and propel them to the top of search results, Angora Media’s SEO team implemented a multifaceted SEO strategy:
A content audit revealed missing topics that competitors were capitalizing on. The SEO team have addressed this gap by creating fresh, informative content that covered these crucial areas. Additionally, FAQ sections were strategically placed on target pages to address user queries directly and improve user experience. Readability was a key focus, with content optimized to achieve a significant jump from an “E” score to a “B” on Readable.com. This ensured Aporia’s valuable content was clear, concise, and easily digestible for website visitors.
Page speed plays a vital role in ranking and user experience. Our SEO team prioritized website performance improvements, focusing on Core Web Vitals (CWV) metrics. This ensured Aporia’s website loaded quickly and provided a smooth browsing experience. Technical SEO optimizations extended beyond speed. JSON Schemas (like FAQ, HowTo, and Article) were implemented to provide search engines with richer information about Aporia’s content, further enhancing its visibility. Additionally, content rendering was optimized by excluding table of content links from AJAX and integrating them directly into the DOM (Initial HTML), ensuring search engines could properly crawl and understand the website’s structure.
A well-structured internal linking system is crucial for effective SEO. Our team strategically placed links to the target pages throughout the website, including header/footer menus and top organic pages. This helped distribute “link juice” and improve the overall ranking power of Aporia’s core pages. Furthermore, a “related resources” feature was implemented at the bottom of product and glossary pages, strategically linking to relevant content within the website and keeping users engaged.
Backlinks are like votes of confidence in the online world. The SEO team implemented a link-building strategy focused on acquiring high-quality backlinks from reputable websites within the technology niche. This involved securing five external links on a monthly basis from strong technology websites. Additionally, strategic forum link building was conducted on developer and technology forums, along with platforms like Quora and Reddit. This approach aimed to not only boost Aporia’s domain authority but also drive targeted traffic from relevant online communities.
By implementing this comprehensive SEO strategy, Angora Media transformed Aporia’s online presence, paving the way for significant growth and industry recognition.
During our first year of work, our intensive SEO efforts and innovative approach led to a 530% increase in non-branded organic traffic and a staggering 3883% increase in impressions on search results pages. This ultimately resulted in a 25% increase in organic leads.
VP of Marketing
