How Aporia Boosts Organic Traffic 530%, Drives 25% Lead Growth in One Year

Discover how AI startup Aporia reached the top positions for core keywords and, increased organic non-branded traffic by at least 530%, leading to a 25% increase in organic leads, all within one year.
PROVIDED SERVICE

SEO

The Results

25%

Organic Leads

530%

Organic Traffic

3,883%

Search Impressions

The Client

Aporia is a leading AI Control Platform, trusted by both emerging tech startups and established Fortune 500 companies to guarantee the privacy, security, and reliability of AI applications and models.

Industry

Tech

Employees

50

Market

US

Target

B2B

Start Date

2019

The Challenge

The story begins when Aporia, a leading AI control platform, approached Angora Media in March 2023 with a clear mission: conquer the competitive world of SEO and secure top rankings for their core keywords. Like many ambitious startups, Aporia possessed a powerful product offering, but its online presence wasn’t reflecting its true value.

Here’s where the challenge arose:

  • Second Page Blues: Aporia’s crucial keywords, like “ML Monitoring” and “Model Monitoring,” were stuck on the dreaded second page of Google search results. This meant potential customers searching for these terms were unlikely to discover Aporia organically, hindering valuable traffic and lead generation.
  • A Competitive Niche: The AI control platform space is a fierce battleground. Established and powerful domains dominated the US search landscape, making it incredibly difficult for Aporia to stand out amongst the crowd.
  • Beyond Just Ranking: While ranking improvement was a primary goal, there might have been underlying conversion optimization issues. Even with decent ranking (page 2), Aporia might have struggled to convert organic traffic into leads. This could be due to website usability challenges or a lack of clear calls to action.

These hurdles presented a significant obstacle to Aporia’s online visibility and lead generation. Partnering with Angora Media’s SEO expertise became crucial in overcoming these challenges and propelling Aporia’s digital presence forward.

The Solution

Understanding Aporia’s challenges was just the first step. To conquer the competitive landscape and propel them to the top of search results, Angora Media’s SEO team implemented a multifaceted SEO strategy:

Content Transformation

A content audit revealed missing topics that competitors were capitalizing on. The SEO team have addressed this gap by creating fresh, informative content that covered these crucial areas. Additionally, FAQ sections were strategically placed on target pages to address user queries directly and improve user experience. Readability was a key focus, with content optimized to achieve a significant jump from an “E” score to a “B” on Readable.com. This ensured Aporia’s valuable content was clear, concise, and easily digestible for website visitors.

Technical SEO Finesse

Page speed plays a vital role in ranking and user experience. Our SEO team prioritized website performance improvements, focusing on Core Web Vitals (CWV) metrics. This ensured Aporia’s website loaded quickly and provided a smooth browsing experience. Technical SEO optimizations extended beyond speed. JSON Schemas (like FAQ, HowTo, and Article) were implemented to provide search engines with richer information about Aporia’s content, further enhancing its visibility. Additionally, content rendering was optimized by excluding table of content links from AJAX and integrating them directly into the DOM (Initial HTML), ensuring search engines could properly crawl and understand the website’s structure.

Internal Linking Architecture

A well-structured internal linking system is crucial for effective SEO. Our team strategically placed links to the target pages throughout the website, including header/footer menus and top organic pages. This helped distribute “link juice” and improve the overall ranking power of Aporia’s core pages. Furthermore, a “related resources” feature was implemented at the bottom of product and glossary pages, strategically linking to relevant content within the website and keeping users engaged.

Building Backlink Authority

Backlinks are like votes of confidence in the online world. The SEO team implemented a link-building strategy focused on acquiring high-quality backlinks from reputable websites within the technology niche. This involved securing five external links on a monthly basis from strong technology websites. Additionally, strategic forum link building was conducted on developer and technology forums, along with platforms like Quora and Reddit. This approach aimed to not only boost Aporia’s domain authority but also drive targeted traffic from relevant online communities.

By implementing this comprehensive SEO strategy, Angora Media transformed Aporia’s online presence, paving the way for significant growth and industry recognition.

The Results

During our first year of work, our intensive SEO efforts and innovative approach led to a 530% increase in non-branded organic traffic and a staggering 3883% increase in impressions on search results pages. This ultimately resulted in a 25% increase in organic leads.

Quote blue
“Working with Angora Media for our SEO made a huge difference. Their team was really good at understanding the technical side of SEO, which helped us get more website visitors naturally and surpass our goals for attracting new customers”.
Shai Alani

Shai Alani

VP of Marketing

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