When oNecklace hired us to manage their SEO for them, they had 2 primary goals:
Working together with oNecklace’s talented team we made specific technical improvements to the oNecklace website. Created high quality content and obtained links and exposure from relevant websites and partners.
But like we always tell our clients, true success lies in proper campaign planning! Here are 4 techniques that worked well for the oNecklace campaign.
Everybody talks about keyword research and everybody in SEO does it right? But not everybody implements their findings correctly. Even though oNecklace had previously been optimized by another SEO company, we found many important keywords were missing from their site pages, and many of the important ones were not optimized correctly on page. We spent a lot of time not only gathering important keywords, but also mapping them to pages that made the most sense to a user landing directly from an organic search.
Again, this was something that had been implemented previously, but not to the level needed. Time and effort was put into optimizing pages for target keywords. From deciding which keyword combinations to use to thinking about CTR and increasing clicks on oNecklace results.
The oNecklace campaign required our team to work with the clients in-house writers. To succeed here we provided in-depth content plans. From ideas for content topics (based on our research), to links to related sources for writers to read up on, keywords we wanted to connect to the content, sub-title ideas and more.
oNecklace wanted to receive more traffic from additional countries, such as the UK, Canada and Australia. Based on the needs and requirements, we ended up going with a strategy of creating international versions of the site on sub-folders, for example, /uk and /ca. After correctly configuring on-page content, search console and HREF-Lang, oNecklace saw great increases in organic traffic and engagement from those target countries.
Improved indices compared to the same period a year ago.
The end result? Not just an increase in organic traffic, but an increase in transactions and sales: