Bar Ilan University white logo

Bar Ilan University Achieves 42% Increase in Organic Traffic Post-Website Migration

Discover how Bar Ilan University successfully navigated a complex website migration while preserving its organic visibility on Google. With meticulous planning and execution, we transformed the site into a content-rich platform, attracting a broader audience through innovative features like the “new track catalog” and a successful podcast project. Our strategic SEO approach ensured a seamless transition, and ongoing collaboration continues to drive the university’s online success.
PROVIDED SERVICE

SEO

The Results

42%

Organic Traffic

20%

Organic Traffic Share

61%

New Users

The Client

Bar-Ilan University is a leading public research university in Israel, located in Ramat Gan. Established in 1955, it combines Jewish tradition with modern technologies and scholarship. With around 20,000 students and 1,350 faculty members, the university emphasizes academic education and promoting Jewish heritage.

Industry

Education

Employees

20,000

Market

IL

Target

B2C

Start Date

1955

The Challenge

Bar Ilan University, a prestigious educational institution in Israel, embarked on a momentous journey of relocating its website to a new platform. The primary challenge was to retain its existing rankings on Google during the transition and ensure a seamless user experience for its vast audience. Additionally, they sought to develop an ongoing organic promotion strategy to enhance their online presence and outreach.

The Solution

Over an intensive year and a half, we meticulously navigated each stage of the process. Our dedicated team commenced with comprehensive characterization and design phases for the new website, optimizing it for SEO and user experience (UX). An innovative feature, the “new track catalog,” became the core of the revamped site, tailored to cater to the marketing of its academic programs.

To elevate Bar Ilan’s brand authority in the search results, we rebranded the term “Bar Ilan” for improved visibility. The website’s transformation from an educational resource to a content-rich platform was also instrumental in engaging a broader audience. A successful podcast project enriched the site with textual, visual, and audio content, further strengthening its appeal.

As we managed the intricate transition, we diligently executed a focused SEO transition for the old site, which was burdened with outdated technology and disorganized pages. By meticulously analyzing the old site’s active areas and mapping them to corresponding sections on the new site, we ensured a seamless transfer of crucial content and maintained organic traffic. The entire hierarchy, administrative sections, faculty details, study programs, and various page types were meticulously reinvented, resulting in a streamlined, high-quality website that continued to grow in both content and user satisfaction.

Throughout the process, Bar Ilan University achieved a smooth migration to the new site without any significant disruptions to its organic visibility. We continue to collaborate with the university, providing ongoing SEO guidance and leading innovative initiatives like the “new scholarship catalog” and the podcast area. Regular studies are conducted to enhance the browsing experience, cater to users’ search intent, and align the website’s materials with the evolving needs of prospective visitors.

Bar Ilan University’s success story serves as a testament to the power of strategic SEO planning, meticulous execution, and continuous optimization in achieving remarkable outcomes during complex website transitions.

The Results

In this compelling case study with Bar Ilan University, we achieved remarkable results, delivering a significant 42% increase in organic traffic, expanding their organic traffic share by 20%, and driving a substantial 61% growth in new users. Our tailored SEO strategy and meticulous execution propelled their online visibility and audience engagement, solidifying their position as a leading academic institution in Israel. Through a seamless partnership with Bar Ilan University, we navigated challenges and harnessed opportunities, ultimately maximizing their digital impact and success in a competitive landscape.

Quote blue
Angora Media has been supporting Bar-Ilan for several years in the realm of SEO. They assisted us in transitioning to a new site while preserving our site’s rankings and minimizing any negative impact on its performance. We maintain an ongoing partnership with them for site promotion, following a well-structured and organized approach that helps us unlock the site’s full potential and accomplish our goals and objectives. The team’s professionalism is exceptional, and our overall service experience has been excellent.
Rennana Bendor Pando

Rennana Bendor Pando

Business Unit Manager

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