Bar Ilan University, a prestigious educational institution in Israel, embarked on a momentous journey of relocating its website to a new platform. The primary challenge was to retain its existing rankings on Google during the transition and ensure a seamless user experience for its vast audience. Additionally, they sought to develop an ongoing organic promotion strategy to enhance their online presence and outreach.
Over an intensive year and a half, we meticulously navigated each stage of the process. Our dedicated team commenced with comprehensive characterization and design phases for the new website, optimizing it for SEO and user experience (UX). An innovative feature, the “new track catalog,” became the core of the revamped site, tailored to cater to the marketing of its academic programs.
To elevate Bar Ilan’s brand authority in the search results, we rebranded the term “Bar Ilan” for improved visibility. The website’s transformation from an educational resource to a content-rich platform was also instrumental in engaging a broader audience. A successful podcast project enriched the site with textual, visual, and audio content, further strengthening its appeal.
As we managed the intricate transition, we diligently executed a focused SEO transition for the old site, which was burdened with outdated technology and disorganized pages. By meticulously analyzing the old site’s active areas and mapping them to corresponding sections on the new site, we ensured a seamless transfer of crucial content and maintained organic traffic. The entire hierarchy, administrative sections, faculty details, study programs, and various page types were meticulously reinvented, resulting in a streamlined, high-quality website that continued to grow in both content and user satisfaction.
Throughout the process, Bar Ilan University achieved a smooth migration to the new site without any significant disruptions to its organic visibility. We continue to collaborate with the university, providing ongoing SEO guidance and leading innovative initiatives like the “new scholarship catalog” and the podcast area. Regular studies are conducted to enhance the browsing experience, cater to users’ search intent, and align the website’s materials with the evolving needs of prospective visitors.
Bar Ilan University’s success story serves as a testament to the power of strategic SEO planning, meticulous execution, and continuous optimization in achieving remarkable outcomes during complex website transitions.
In this compelling case study with Bar Ilan University, we achieved remarkable results, delivering a significant 42% increase in organic traffic, expanding their organic traffic share by 20%, and driving a substantial 61% growth in new users. Our tailored SEO strategy and meticulous execution propelled their online visibility and audience engagement, solidifying their position as a leading academic institution in Israel. Through a seamless partnership with Bar Ilan University, we navigated challenges and harnessed opportunities, ultimately maximizing their digital impact and success in a competitive landscape.
Business Unit Manager