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How Jobinfo increased Organic leads by 50% in 4 months through SEO content strategy

We increased Jobinfo’s organic traffic by 160% through optimized SEO, overcoming management system and communication challenges. Prioritizing key phrases, targeting pages, and adding marketing content resulted in remarkable lead growth. Inbound links, informative blogs, and long-tail keywords boosted their online presence, establishing them as a prominent player in high-tech recruitment.
PROVIDED SERVICE

SEO

The Results

50%

Organic Leads

160%

Organic Traffic

20%

New Users

The Client

Jobinfo is a leading Israeli recruitment and placement company, leveraging professional managers and innovative technology. With a skilled team, they excel in placing personnel for various roles, from executives to graduates. Since 1999, their e-recruitment platform has become a dominant force in the industry, driven by experienced management focused on delivering comprehensive human resources solutions.

Industry

Recruitment

Employees

85

Market

IL

Target

B2C

Start Date

1999

The Challenge

Jobinfo encountered a series of intricate challenges throughout the project that necessitated innovative solutions and collaborative efforts. Tackling a complex website management system, streamlining communication with the development team, and strategically selecting high-impact search phrases were among the hurdles that demanded our attention. Despite these obstacles, our determined approach and commitment to excellence enabled us to devise effective strategies and overcome each challenge with remarkable results.

  1. Management System Complexity: Jobinfo’s website management system posed challenges with its non-user-friendly interface compared to simpler systems like WordPress. Overcoming this hurdle required us to navigate through system intricacies and address bugs and issues effectively to ensure seamless content and SEO adjustments.
  2. Communication with the Development Team: Coordinating with the development team was not direct and involved intermediaries, leading to potential delays in implementing critical SEO-related changes to the website code. We strategized to expedite the process and enhance communication channels to maintain project momentum.
  3. Strategic Phrase Selection: Understanding and focusing on high search volume phrases presented an essential challenge. By strategically analyzing key phrases with the potential to drive traffic, we optimized Jobinfo’s online presence and honed in on targeted audiences for maximum impact.

The Solution

To achieve significant growth in organic leads for Jobinfo, we devised a strategic approach that addressed key challenges and optimized their online presence. We identified high-potential search phrases through extensive keyword research and targeted specific job pages to enhance relevance and visibility. Strengthening the site’s authority, we secured inbound links from relevant websites and enriched content with long-tail phrases. Our informative content catered to job seekers’ needs, further boosting the site’s performance. This holistic strategy delivered exceptional results, solidifying Jobinfo’s position as a premier recruitment and placement company.

1. Planning the Right Strategy

In order to increase the organic traffic coming to the site, we meticulously examined which key phrases were driving the main mass of traffic to the competitors’ sites. Through extensive research and analysis, we identified that most of the traffic to large competitors’ websites came from search phrases containing terms like “jobs wanted,” “jobs in…,” and more. Armed with this valuable insight, we crafted a strategic plan to prioritize these keywords and phrases for Jobinfo’s website.

2. Prioritization and Keyword Research

We embarked on a comprehensive mapping of all the jobs featured on the website and their subsequent prioritization based on their significance to the company’s promotional efforts. By understanding which jobs were crucial for Jobinfo to promote, we were able to conduct in-depth research on the preferred job phrases surrounding “job X” and “jobs in X.” This meticulous keyword research allowed us to comprehend the exact phrases that potential job seekers were searching for, helping us align our SEO strategy effectively.

3. Target Pages and Marketing Content

We meticulously constructed a document detailing the titles and tags for each job page based on our comprehensive phrase research. By identifying specific phrases that we sought to promote on each page, we strategically embedded them to enhance the pages’ relevance and visibility. Additionally, we implemented marketing texts on each page that effectively conveyed the essence of the job, incorporating long-tail phrases for increased targeting. These long-tail phrases, consisting of 3 or more words, helped us optimize the site for more targeted searches, potentially leading to higher conversion rates.

4. Strengthening through Inbound Links

To reinforce the job pages, we focused on acquiring inbound links from authoritative and relevant websites. These external links not only established Jobinfo as an authority site but also boosted its exposure and traffic. By leveraging link-building strategies, we strengthened the site’s reputation and improved its search engine rankings.

5. Content for the Blog

As part of our content strategy, we enriched the website guide with informative content catering to the high-tech world, specifically for the main target audience of job seekers. This approach contributed in two significant ways. Firstly, it added value for the site visitors, providing them with valuable information. Secondly, it facilitated the promotion of important pages through internal linking within the content.

By executing this comprehensive strategy, we helped Jobinfo achieve a substantial increase in organic traffic, bringing them closer to their business goals while navigating the dynamic landscape of the recruitment industry. Our tailored solutions and data-driven approach played a pivotal role in the remarkable growth and success of Jobinfo’s online presence.

The Results

In this remarkable case study, we achieved exceptional results for Jobinfo, driving a 50% increase in organic leads, a significant 160% surge in organic traffic, and a remarkable 20% growth in new users. Through a tailored and data-driven approach, we optimized their SEO strategy, overcoming challenges and enhancing their online presence in the competitive high-tech recruitment market. Our collaboration with Jobinfo resulted in professional and impactful outcomes, empowering them to achieve their goals in a dynamic and ever-changing environment.

Quote blue
“We have engaged in organic growth for many years. The decision to try a new provider was not an easy one for us. Today, after a period of mutual learning and hard work, we have reached a level of cooperation that yields professional results and opens up various avenues to achieve our goals in a rapidly changing environment.”
Emma Vardimon

Emma Vardimon

Marketing Manager

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