Kravitz white logo

How Kravitz's eCommerce Site Achieved 461% Organic Transaction Growth

Our meticulous technical optimization process has proven to yield significant benefits for a high-volume website that we recently worked on. The outcome of this implementation included a noteworthy surge in organic traffic and increase in transactions.
PROVIDED SERVICE

SEO

The Results

461%

Organic Transactions

70%

Organic Traffic

62%

New Organic Users

The Client

Kravitz is Israel’s leading provider of office equipment, boasting a rich history of over 90 years. With more than 1,000 skilled employees, Kravitz serves customers through an extensive network of 80 branches across the country.

Industry

Retail

Employees

1,000+

Market

IL

Target

B2B

Start Date

1925

The Challenge

When our client approached us, they had a significant challenge – to increase their website’s visibility on Google search results and drive high-quality traffic to it. We identified the following key points that needed addressing in order to overcome this challenge:

  • To increase the organic traffic and sales on the Kravitz website.
  • Improving the site’s rankings for all competitive “purchase intent” keywords
  • Improving the visibility and efficiency of product pages.
  • Improving brand visibility in search results.

The Solution

Keyword Research

Thoroughly researching all the relevant and high-traffic competitive keywords is crucial for any successful marketing campaign. To achieve this, we meticulously analyze our competitors’ strategies and evaluate the areas that are most important to our customers. This way, we can identify the most valuable phrases to target, ensuring maximum impact and ROI for your business. The comprehensive keyword analysis revealed that Kravitz was not appearing at all in certain areas of the search results.

Competitive Analysis

Thanks to our thorough competitor research, we gained valuable insights into the capabilities of our competitors on both ranked and product pages. We collected data from search results as well as brands that are considered “of equal value” to our target customers, allowing us to stay ahead of the competition and make informed business decisions.

Product pages optimization

We conducted an extensive SEO analysis on our product pages and compared them to those of our competitors ecommerce websites. Our analysis included every possible parameter, and based on our recommendations, we added new elements that were not present before. As a result, the characterisation of our product pages now meet top-notch standards.

Technical SEO Audit

We have made significant improvements to the technical aspect of our website by taking strategic measures. After fixing several technical issues and updating our robots.txt file, we were able to optimize crawling budget while improving loading speed. Additionally, we have added H titles in different formats throughout the site for a more user-friendly and visually appealing experience. This work also involved Implementation of Breadcrumbs and Organization Schema.

Additionally, our team has meticulously optimized the title and meta description tags of all website pages to improve click-through rates from search results pages.

Custom Report

Our team has developed a highly personalized and comprehensive data report using the DataStudio, which seamlessly integrates with multiple platforms and data sources. This report has provided us with valuable insights into our customers’ behavior, traffic patterns, buying trends, and more. By analyzing fluctuations throughout the year and identifying potential issues, our customers will be able to make informed decisions. The insights gained from the data were invaluable, particularly in identifying which strategies yielded the greatest results and those that were less effective.

The Results

Our meticulous technical optimization process delivered outstanding results for Kravitz, a leading office equipment provider in Israel. With a 461% surge in organic transactions, a 70% increase in organic traffic, and a remarkable 62% rise in new users, our tailored SEO solution significantly boosted their online presence and revenue. Thorough keyword research, competitive analysis, product page optimization, and a technical SEO audit were key components of our success. Custom reports empowered Kravitz to make data-driven decisions, driving exceptional results.

Quote blue
With their soulful approach, impressive professionalism, punctuality, and care in all digital marketing, Angora Media helped us achieve top positions in every field we asked for. During our collaboration, we were able to achieve our sales, exposure, and SEO goals.
Pavel Green

Pavel Green

Chief E-commerce Officer

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