When our client approached us, they had a significant challenge – to increase their website’s visibility on Google search results and drive high-quality traffic to it. We identified the following key points that needed addressing in order to overcome this challenge:
Thoroughly researching all the relevant and high-traffic competitive keywords is crucial for any successful marketing campaign. To achieve this, we meticulously analyze our competitors’ strategies and evaluate the areas that are most important to our customers. This way, we can identify the most valuable phrases to target, ensuring maximum impact and ROI for your business. The comprehensive keyword analysis revealed that Kravitz was not appearing at all in certain areas of the search results.
Thanks to our thorough competitor research, we gained valuable insights into the capabilities of our competitors on both ranked and product pages. We collected data from search results as well as brands that are considered “of equal value” to our target customers, allowing us to stay ahead of the competition and make informed business decisions.
We conducted an extensive SEO analysis on our product pages and compared them to those of our competitors ecommerce websites. Our analysis included every possible parameter, and based on our recommendations, we added new elements that were not present before. As a result, the characterisation of our product pages now meet top-notch standards.
We have made significant improvements to the technical aspect of our website by taking strategic measures. After fixing several technical issues and updating our robots.txt file, we were able to optimize crawling budget while improving loading speed. Additionally, we have added H titles in different formats throughout the site for a more user-friendly and visually appealing experience. This work also involved Implementation of Breadcrumbs and Organization Schema.
Additionally, our team has meticulously optimized the title and meta description tags of all website pages to improve click-through rates from search results pages.
Our team has developed a highly personalized and comprehensive data report using the DataStudio, which seamlessly integrates with multiple platforms and data sources. This report has provided us with valuable insights into our customers’ behavior, traffic patterns, buying trends, and more. By analyzing fluctuations throughout the year and identifying potential issues, our customers will be able to make informed decisions. The insights gained from the data were invaluable, particularly in identifying which strategies yielded the greatest results and those that were less effective.
Our meticulous technical optimization process delivered outstanding results for Kravitz, a leading office equipment provider in Israel. With a 461% surge in organic transactions, a 70% increase in organic traffic, and a remarkable 62% rise in new users, our tailored SEO solution significantly boosted their online presence and revenue. Thorough keyword research, competitive analysis, product page optimization, and a technical SEO audit were key components of our success. Custom reports empowered Kravitz to make data-driven decisions, driving exceptional results.
Chief E-commerce Officer