Elite Coffee logo

How Elite Coffee Achieved a 139% Surge in New Visitors to Their Ecommerce Website

Learn how we employed our biggest competitor’s strengths to our advantage in order to enhance our search visibility and grow our user base, which in turn brought about an increase of organic traffic.
PROVIDED SERVICE

SEO

The Results

139%

New Visitors

120%

Organic Traffic

6%

New Visits

The Client

Elite Coffee, a brand of the Strauss Coffee subsidiary of the Strauss Group, has been gaining notoriety for its quality products in countries such as Israel, Poland, Romania, Serbia, Ukraine, Russia, and Brazil.

Industry

Food

Employees

10,000+

Market

IL

Target

B2B

Start Date

1958

The Challenge

We had the opportunity to work on Elite’s capsule website. As an additional competitor in the coffee capsule market, Elite is giving Nespresso major competition today. Not only do they supply coffee machines and capsules to private consumers but also to businesses.

In order to promote Elite Coffee’s sales division, which offers compatible Nespresso capsules to the private market, it was essential to emphasize that the company has a new service and its capsules are designed for Nespresso machines.

The Solution

Focusing on 6 key areas of SEO, we have devoted our efforts to ensure that our strategies take full advantage of these beneficial results:

1. Competitor research

When you take on a new client, conducting thorough market analysis of their competitors is the first step. Doing this will help you understand where your client sits in the market and shape a strategy accordingly.

Prior to any action, it’s important to analyze the purpose of the website. Factors such as target audience, if it’s used for lead generation, if there are e-commerce integrations, and other considerations need to be taken into account.

Once they get to grips with the site’s purpose, they then carry out an extensive competitor analysis looking at the customer’s rivals in the digital world. For instance, Elite Coffee investigated other Nespresso compatible capsule vendors on the internet as part of their competitor research.

2. Comprehensive keyword research

Keyword research is a great way to identify popular and relevant phrases. It enables us to find out how often those phrases are searched so we can target them more effectively & get more visitors to our website.

Once we understood the purpose of the website and identified our rivals in the digital space, we proceeded to do a detailed keyword research.

Through deep research & analysis, this study determines which products and services should be prioritized for marketing. Filtering out unnecessary keywords helps target the right phrases that have high search volume and hold relevance to the brand.

3. Keyword targeting and adjustment

After selecting the phrases, we divided them according to search volume and relevance. We gave the home page the most relevant phrase for Elite Coffee (not necessarily according to the volume of searches): by doing so we increased the relevance of the page and in addition, when the surfer returns to the site his memory will lead him to the following thought: “Elit coffee = Nespresso compatible capsules”. This is how we actually exposed the user to the main service of the brand and also put the service in the user’s TOP OF MIND.

During the activity, we discovered that there are phrases that are important to the client but a page for them was not created on the website, and as a result we instructed the development team to create additional pages that would contain these phrases.

4. Writing meta description tags for all pages

In order to rank higher in the search results, the site must be optimized by creating a meta description tag for all the categories/pages on the site, as well as the most important page on the site – the home page.

A meta description tag is an HTML tag that describes a web page in terms of the information that appears on it, its features, its creator and more; And thus helps in cataloging pages on the net. Creating these tags helps the site in the search engine and indicates the relevance of the site.

In this case, if the Elite capsules website focuses on Nespresso compatible coffee capsules, then the relevance should be increased in the description of the page relevant to that service.

5. Creating meta title template

Meta titles are the titles of your webpages that show up in search engine results and usually should include your brand name. It is important to have a fixed meta title tag to help with SEO and visibility.

In order to brand the site and create differentiation from the competition (so that there is no confusion between the capsules of Elite and the capsules of a competing brand) we created a permanent meta title tag – “Elite Coffee”, so that at the top of each page the name of the page + the brand name will appear (for example, “Compatible coffee capsules Nespresso – elite coffee”).

6. Optimizing Internal links

Internal links create a logical sequence on the website, where page X on the website links to page Y in a relevant way. Moreover, with the right internal linking structure in place, your website will improve its keyword ranking in Google search results. This also helps make navigating the site much easier and more user-friendly for visitors, as they can easily move between pages with minimum effort.

For instance, a link was included on the capsules page to the packages page as packages are composed of various capsules. This connection was expressed by adding internal links between these two pages.

The Results

We achieved a remarkable 139% increase in new visitors to Elite Coffee’s eCommerce website by employing competitor strengths to enhance search visibility and grow the user base. Our comprehensive SEO strategy focused on competitor research, thorough keyword research, and strategic keyword targeting. We optimized meta descriptions and titles for improved search rankings, created a meta title template for branding, and optimized internal links for a seamless user experience. This resulted in a substantial 120% increase in organic traffic and a 6% increase in new visits, solidifying Elite Coffee’s position as a strong contender in the coffee capsule market.

Quote blue
“As part of the launch of the Elite Cafe umbrella brand, we united all our websites and digital assets into one central asset and established a brand website and e-commerce. Angora Media were partners in the entire planning process and the establishment of the website, showed professionalism and full cooperation and managed to lead the website to high places in the search results”
Gili Tzadik

Gili Tzadik

Sectors & Marketing Manager

Are you struggling with SEO?

More SEO Case Studies

Tech
B2B
Aporia Logo
How Aporia Boosts Organic Traffic 530%, Drives 25% Lead Growth in One Year
25%
Organic Leads
530%
Organic Traffic
3,883%
Search Impressions
B2B
Tech
Aporia Logo
How Aporia Boosts Organic Traffic 530%, Drives 25% Lead Growth in One Year

25%

Organic Leads

530%

Organic Traffic

3,883%

Search Impressions
Tech
B2B
Feedvisor
How Feedvisor, a B2B SaaS Startup, Achieved a 28% Improvement in Bounce Rate
28%
Bounce Rate
121%
Organic Traffic
30%
New Visitors
B2B
Tech
Feedvisor
How Feedvisor, a B2B SaaS Startup, Achieved a 28% Improvement in Bounce Rate

28%

Bounce Rate

121%

Organic Traffic

30%

New Visitors
Jewelry
B2C
Onecklace
How Onecklace Achieved A 180% Increase In Organic Traffic On Their Ecommerce Website
36%
Transactions
180%
Organic Traffic
39%
Revenue
B2C
Jewelry
Onecklace
How Onecklace Achieved A 180% Increase In Organic Traffic On Their Ecommerce Website

36%

Transactions

180%

Organic Traffic

39%

Revenue
Finance
B2B
Become
How Become Achieved 493% Blog Traffic Growth Through Content Strategy
493%
Blog Visitors
213%
Organic Traffic
25%
Page Speed
B2B
Finance
Become
How Become Achieved 493% Blog Traffic Growth Through Content Strategy

493%

Blog Visitors

213%

Organic Traffic

25%

Page Speed
Insurance
B2B
Next Insurance
How Next Insurance Achieved a 1,064% Organic Traffic Boost in Just 1 Year
446%
Revenue
258%
Transactions
1,064%
Organic Traffic
B2B
Insurance
Next Insurance
How Next Insurance Achieved a 1,064% Organic Traffic Boost in Just 1 Year

446%

Revenue

258%

Transactions

1,064%

Organic Traffic
Results-First Digital Marketing
Next Insurance logo
258%
Organic Transactions
Dyson logo
189%
Ads Conversion
Bar Ilan University
42%
Organic Traffic
Become logo
493%
Blog Visitors